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Maximizing Visibility for a Historic Inn
Role
Social Media Manager
Location
Cazenovia, NY
Services Provided
Creative Direction & Content Creation
Revenue-Focused Campaign Strategy
Community Management
Analytics, Tracking & Reporting
Platforms Managed
Facebook, Instagram
6-Month Results
314K+ Total Impressions: Increased overall digital visibility by +69%.
21K+ Total Engagements: Boosted likes, comments, and clicks by +56%.
6.6K+ Digital Community: Gained 396 new organic followers across hospitality channels.
364 Content Pieces Published: Scaled output by +57%, led by a +288% expansion into Instagram content.
As the Social Media Manager for a historic Upstate New York boutique hotel and tavern, Sweet Tooth's role was to bridge the gap between 19th-century heritage and modern digital marketing. Sweet Tooth acted as the brand’s visual storyteller, growth strategist, and community manager across Facebook and Instagram to drive measurable hospitality revenue.
