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IT Lead Generation via Paid Search
Role
Paid Search (PPC) Campaign Manager
Targeted Location(s)
Nationwide
Services Provided
Google Ads Account Creation
Campaign & Audience Segmentation
Conversion Setup & Tracking
A/B Testing & Optimization
Analytics & Continuous Reporting
Strategic Scaling
Campaign Management
Platforms Managed
Google Ads (Google Search)
6-Month Results
45.8K+ Total Impressions: Generated widespread, highly targeted visibility within the IT procurement space.
2,400+ Intentional Clicks: Drove massive traffic to optimized landing pages with an efficient overall average CPC of $6.
126 Total Conversions: Captured steady inbound lead volume across all campaigns.
Efficient 5% Account Conversion Rate: Maintained a stable lead generation pipeline while actively scaling budgets and testing new verticals.
As the Paid Search Strategist for an enterprise B2B hardware supplier, Sweet Tooth's role was to architect, optimize, and scale multi-campaign Google Search structures to capture high-intent IT procurement traffic.